Clear foundation

Starter

Start with a coherent digital presence.

A focused starting point to organize your brand, content, and first web experience.

Talk about StarterSee all services
Starter — Arcadia

One-time payment · tax included

$24,900 MXN

Recommended for

Teams that need to validate an idea, clarify communication, or enter the market with a solid foundation.

Plan goal

Turn the essentials into a system you can use from day one.

How Starter compares

The essential route to begin with focus while keeping the next stage open.

DirectionInitial discovery
Starter
Brief and goals sessionIncluded
Growth
Workshop and growth roadmapIncluded
Pro
360° diagnosis and staged strategyIncluded
BrandVisual identity
Starter
Basic brand systemIncluded
Growth
Complete identity and applicationsIncluded
Pro
Advanced system and creative directionIncluded
ContentSocial content
Starter
12 social assetsIncluded
Growth
Monthly planning and productionIncluded
Pro
Content coordinated with campaignsIncluded
Digital productWebsite or landing page
Starter
Basic landing pageIncluded
Growth
Corporate website with CMSIncluded
Pro
Custom website or appCustom
MeasurementSEO and analytics
Starter
SEO and measurement foundationsIncluded
Growth
Technical SEO and trackingIncluded
Pro
SEO, performance, and dashboardsIncluded
AcquisitionDigital advertising
Starter
Quoted separatelyNot included
Growth
Defined Meta or Google scopeOptional
Pro
Funnel and multichannel optimizationOptional
OperationsIntegrations
Starter
Integrations not includedNot included
Growth
Standard integrationsIncluded
Pro
Custom automations and integrationsCustom
EvolutionOptimization
Starter
Delivery reviewIncluded
Growth
Monthly adjustmentsIncluded
Pro
Continuous optimizationIncluded
SupportStrategic support
Starter
Handoff and usage guideIncluded
Growth
Monthly supportIncluded
Pro
Strategic sessionsIncluded
Follow-upClient panel
Starter
Status and next stepIncluded
Growth
Progress, requests, and deliverablesIncluded
Pro
Coordinated follow-up and strategic reviewsIncluded
IncludedOptionalCustomNot included

Includes

  • Essential logo and basic brand system
  • 12 social assets
  • Basic landing page
  • SEO and measurement foundations
  • Usage guide and organized handoff

Not included

  • Advertising spend
  • Domain, hosting, or third-party licenses
  • Unlimited content production
  • Integrations or features outside the approved scope

Optional

  • Complete visual identity
  • Monthly social media management
  • Digital advertising
  • CMS, integrations, or maintenance

How we work

  1. 01

    Align goal, audience, and priority

  2. 02

    Define the minimum viable system

  3. 03

    Design, produce, and review

  4. 04

    Deliver files, guidance, and the next recommendation

Your next step

Tell us what you need to put in motion and we will confirm whether Starter is the right starting point.

Talk about Starter

Frequently asked questions

Is Starter only for new brands?

No. It also works for teams that need to organize an existing presence and make it more consistent.

Can I grow later?

Yes. The foundation is designed to support more content, web work, campaigns, or ongoing support later.

Is ad spend included?

No. Media spend is contracted directly with the platforms and defined separately.

Next level

Explore Growth: Growth